Paper Perfected

Paper Perfected

Q & A with Erin Napier of Lucky Luxe Couture Correspondence in Laurel, MS

Tell us about yourself.
I graduated from Ole Miss in 2007 with a bachelor of fine arts degree with emphasis in graphic design and printmaking. I live in an old craftsman cottage in downtown Laurel with my husband, Big Ben, the co-owner and operations manager of Lucky Luxe. We love old stuff and we’re not particular—cars, books, boots, homes.

Tell us about Lucky Luxe Couture Correspondence. How did it come to be?
After finishing up the handkerchief save-the-dates for my first-ever wedding client (a close friend) in 2008, I posted images of them on my little freelance graphic design blog. I was doing any kind of work I could on the side from my corporate design day job. Somehow, a wedding photographer in NYC stumbled upon it and ordered the hankies for her own wedding. Unbeknownst to me, she was a pretty reputable photographer so when she shared them on her own website… The next day I had 50 inquiries in my inbox from all over the world and that was it. I was completely shocked by the power of the niche market. Lucky Luxe was born and soon a wedding collection and website formed. Since then, Lucky Luxe took over a loft in downtown Laurel and has become an internationally acclaimed event and wedding stationery boutique featured by Martha Stewart Weddings, Brides Magazine, WellWed Magazine, Mississippi Magazine, and many of the most respected wedding and design industry blogs and websites. Our clients include professional athletes, actors, major universities and rock bands like the Goo Goo Dolls and ZZ Top, but mostly we work with regular folks like us who appreciate good design and friendly service.

What services do you offer?
We make antique-inspired heirloom wedding invitations printed just about any way you can think of: letterpress, screenprint on textiles, digital, foil stamping. Whatever our clients can dream, we can create.

How did you come up with the name Lucky Luxe?
I wish I could tell you there’s some clever story behind the name, but truly I like alliteration and it felt right at the time. I sometimes think I would even like to change it, but at this point I’m pretty married to it. Ben jokes that he’s the lucky and I’m the luxe, but he’s a flirt. Tell us about your team. Ben and I are in the studio in Laurel talking to clients all over the world via Skype, phone and email, I design it all, then he ships it all and sometimes even comes up with the best new ideas. He doesn’t know how to execute them—but he’s always got that initial seed that plants my creative vision. Our pressman works from his shop in New Orleans and overnight ships to us, while our other designer, Allison (whom everyone lovingly knows as Sauce) works remotely from Texas where she’s in graduate school for graphic design. We’re a spread out bunch, but we communicate so seamlessly thanks to technology—it’s like we’re all right here. The internet has made the world so much smaller!

What sets Lucky Luxe apart?
Few people realize that Lucky Luxe is tucked away here, but the fact that we are a Mississippi-based company is exactly the reason clients the world over choose to work with us—for the Southern hospitality our mamas taught us.  How can we get our hands on your gorgeous papers? You can find our shop at lucky-luxe.com.